How Dabur conquered the market
Dabur, the brainchild of Dr. S. K. Burman began its journey in 1884, with a small pharmacy in Kolkata. His ingenious ideas, constant innovation, dedication and determination led to transform a small pharmacy into a multi-crore company offering diverse products; from toothpastes to fruit juices. Dabur started its production unit in 1896 and was one of the first Indian companies to establish a R&D unit. Dabur’s expertise lies in the mix of science and Ayurveda to produce the best results for its products.
Resurgence of Herbal & Natural products
Even before the term “natural products” could trend in the market, Dabur was the pioneer in manufacturing Ayurveda based natural products. Dabur initially focused on diversification in business segments and focused on non- Ayurveda products. Later in 2016, they identified the sentiments of the market towards Ayurveda and natural products that led them to readdress their dynamisms towards it.
Captivating Urban & Rural markets
Dabur follows the pricing strategy which is inclusive of low-cost products to premium ones, thus enabling it to captivate all the segments of the pyramid. Having said that, Dabur continues to emphasize on quality products with low prices to sustain the competition.
Expansion of business segments
Dabur adopted the approach to expand its market and make it as inclusive as possible by producing various products from foods to consumer health & care products. The overseas business portfolio of Dabur largely carries personal care products. Diversity in product expansion catering to the different segments helped Dabur to also expand overseas.
Affiliation with e-commerce platform
For every business it is imperative to keep adjusting to the trends in the market. When e-commerce entered the Indian market space Dabur was ready to take the plunge! Dabur started its e-commerce influence in 2017 when it affiliated with Amazon. Subsequently, it started distribution on the other platforms such as Bigbasket, Paytm mall, Nykaa & 1mg.
Dabur today has a huge market share in not only its home country but also in foreign shores. It has expanded its markets beyond India to more than 100 countries like the UAE, UK and US among others. Once a family run pharmaceutical company has now managed to expand its horizons to include various products. It shows us that, with the constant changing of times, innovation, strategic investments and knowing the needs and interests of the market can help you go from a startup to a multimillion-dollar company.
To know more about Dabur’s journey to success, click here:
https://www.mondaq.com/india/healthcare/28035/dabur-india-limited-success-thru-innovation-a-case-study#:~:text=Dabur%20captured%20the%20imagination%20of,selling%20brand%20in%20the%20country. -History of Dabur.
https://www.rediff.com/money/report/the-reasons-for-daburs-success/20100504.htm -Reasons for their success.
https://okcredit.in/blog/success-story-of-dabur/ -Trivia, market positioning and more.