Garth Viegas

Garth Viegas

Global Analytics & Insights

Garth is the General Manager, Americas with Analytic Edge. He has 20+ years of global analytics, insights, and strategy experience working for Kraft Foods (Canada/Asia), MasterCard (Asia/Africa), SABMiller plc. (Global role) and TATA Sons (Global role). Garth has helped CEOs and senior executives leverage analytics to build brands, drive innovation, grow revenue, and expand margins.

Expertise

- Marketing Mix Modeling

- Pricing & Promotion Strategy

- Media Optimization

- Revenue Management

- Loyalty Analytics

- Consumer, Financial and Retail Sector